Hollywood on struggle street?
In response to the lecture, I researched into whether the rise of the Internet is actually affecting Hollywood's day to day business.
Asharya (2010) mentions that Netflix, a well known digital distributor of online content has been substantially growing in revenue and power. She goes on to say that this has been making executives at major Hollywood media conglomerates nervous because, their customer base has grown to 16 million and their stocks have tripled.
Aside from this the fact that customers (the public) are shifting from traditional TV to online streaming has also got Hollywood worried (Asharya 2010).
I am an avid user of streaming TV because it is that much easier, more convenient and instantaneous than going to the movies or video store. I do believe that this is the way of the future and perhaps Hollywood needs to do something about it if they are starting to feel the pinch.
References:
Asharya, K 2010, Hollywood grapples with the rise of Netflix, viewed 30 August 2011, http://www.itvedia.com/news/619.html
For our group assessment I sifted through some production tools that we may use for the production of our video:
1) Photoshop/GIMP - We may use this program to change or edit photo's (our own and with the owners knowledge) in some way and then embed them into our video.
2) Final Cut Pro - We are thinking of using this program as one of our group members has a Mac conputer and knows a lot about this program, I know very little. I believe we will use it to embed all of the pictures that we are using for the video (as opposed to acting in it ourselves) to make up the three minutes, as well as to edit music into it and text.
3) Creative Commons website - This site is what was suggested to us by our tutor to source pictures/music from for our video. Reason being, the content on this site is for public use and as stated on the 'about' page of the site they 'provide a free, public, and standardized infrastructure that creates a balance between the reality of the Internet and the reality of copyright laws.'
Reference:
Creative Comons: About, viewed 30 August 2011,
<http://creativecommons.org/about>
